What Were You Thinking?

Description

Say what you mean. That's difficult, if you don't know what you're thinking. But the neuromarketers do, and they'll be happy to tell Madison Avenue what's on your mind. Discover why this marketing strategy is wired for success.

Also, Steven Pinker on how language reveals private thoughts as well as why the big-brained Homo neanderthalensis couldn't out-compete Homo sapiens. And, we tease your gray matter with the "Monty Hall Problem."

Guests: